And yet, simple as it may sound, in sales and marketing (the third theme this year being new materials) lie the keys to improved competitiveness and successful business.
One of the keys to sales and marketing is openness. There are many companies out there – Finnish and non-Finnish – that could definitely learn a thing or two about openness as a gateway towards new opportunities.
That is why this year the Subcontracting crowd is encouraged to up their game, stand out from the crowd, open up, and succeed.
In order to make this happen, the organizers have a couple of tricks up their sleeve. As an example, openness is encouraged in this year’s competition: Subcontracting used to hand out prices for “Best Exhibition Space”, but this year the prize category has been changed to “Best-Selling Exhibition Space”.
“In order to win, the exhibitor must be active and stand out in terms of sales, marketing, and the way they communicate with potential clients and partners,” explains Jani Maja, Product Group Manager, Tampere Trade Fairs Ltd. “This is not exactly what us Finns are famous for, so there’s plenty of room for improvement.”
Partner Up and Succeed
Meanwhile, visitors to Tampere Exhibition and Sports Centre will have a rare opportunity to set up personal meetings with one another.
Social networking application Brella allows companies to find and connect with the most interesting contacts present, as well as set up brief meetings in advance.
“For some reason, this kind of networking has never really struck a chord in Finland,” Maja points out. “But whenever a non-Finnish company steps through those doors – and we have over a hundred of those joining us this year – the first question they ask is ‘How’s the matchmaking arranged?’ It’ll be interesting to see how Brella is received.”
If we put aside the lack of openness among some businessmen for a while, is there something Finns could teach the rest of the world about doing business?
“We have companies,” says Maja, “that still do everything from product design all the way up to the finished product domestically, right here in Finland.”
“These companies have managed to succeed year after year in spite of challenging economic conditions and high domestic costs. In my opinion, that is the finest example of what Subcontracting is all about: achieving success by partnering up with those close to you and doing things together.”
That said, make sure you find your way to Tampere between 15–17 September. Exhibitors have accepted the challenge – now it’s your turn to put their efforts to the test.
Text by Industrial PRIME
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